As we adapt to a new norm amidst the COVID-19 epidemic, MOGUL vows to stand by you and allow you to maximise this downtime and bend it to your advantage. With our government’s initiatives and efforts to resolve the crisis, Real Estate agents should get ready for the recovery before it's too late. This will allow you to bounce right back into business once the situation gets better.
Spruce Up Your Listings
Believe it or not, home seekers are spending more time researching and browsing through property listings on their mobile phones even if the probability of viewings have reduced significantly. Many are turning to 3D virtual tours or relying heavily on project brochures to learn more about unit layouts, etc.
Available to our Tier 2 agents, is a complimentary 3D virtual tour video shoot so that potential clients can view the interested unit even before meeting you in person or to encourage them to establish the first point of contact with you. This way, he/she will not be limited in any way.
Sample of 3D virtual tour
Also, ensure that you populate your listings with relevant keywords so as to increase its visibility to potential buyers based on their search. Discover how you can optimize your listings here!
Farm Existing Leads And Look For More
As agents, you are bound to have a network of contacts who are potential home buyers in time to come. You may have met some in showflats and have acquired some through your own digital marketing efforts. Despite the methods undertaken in growing your contact lists, ensure you maintain a regular engagement with them either through whatsapp messages or emails. You can send them a personalised message addressing the concerns of the COVID-19 situation or even continue sending them project brochures of new launches. However, make it easier on them by including youtube links to videos showing the project or links to 3D virtual tours. If you require any assistance in creating these videos, feel free to get in touch with us here! Position yourself as a resource hub for your beloved clients!
Ride the Property Market Wave
Although property agents can be rather specialised in terms of property type, district or neighbourhood, it is wise to rethink your marketing efforts and your focus during this COVID-19 situation. For example, based on recent analysis, the demand for rental has gone down while co-living has seen a steady increase among expats or foreigners. MOGUL has also achieved an increase in on-site search by 20% in the first 3 months of 2020. This also translated to a 36% increase in enquiries coming through direct traffic to website. To discover more tips and insights into digital marketing of your property listings, get in touch with us for a complimentary introductory session. Feel free to bring along your agent friends or if you have your own agency, arrange for a private 1 to 1 consultation session here!
Although times can be challenging, there are a multitude of opportunities available for all you property agents! Strive to pump up your sales and attract new leads despite the tough times.
Stay tuned for regular updates as we strive to stand by you through COVID-19!